Atlas Copco digitalizes its customer interaction
July 24, 2023
Atlas Copco’s Power Technique business area adapts its marketing activities to an increasingly digital world. As a leading industrial brand, it has always focused on a customer-centered approach in its marketing activities. Our interaction has evolved drastically in the past two years; the business area embraces a more digital customer journey.
More personalized interaction to reinforce customer relationship
This shift in focus will allow the business area to invest more in local and specialized touchpoints - where a personal interaction with the customer ensures more relevant content and, ultimately, a more sustainable customer relationship.
Following this new approach, the business area will not participate in the 2022 Bauma trade show, allowing them to support the Atlas Copco Power Technique’s determination to prioritize close personal relationships and digital presence where appropriate and focus more on these tailored customer journeys.
Our decision to not participate in the 2022 Bauma trade show does not mean we will cease to organize physical events. We will become more focused on our customer experience with online and offline touchpoints. A balanced mix of digital and physical events will ensure that we offer the best possible experience to every customer
Participation in local tradeshows
Additionally, local tradeshows still hold added value for Atlas Copco, as they offer the opportunity for local Atlas Copco representatives to engage with customers on a more personal level. Living up to its promise of remaining a global company with a local presence, Atlas Copco will always be close to the customer, both offline and online.
We want to provide the best experience and the best value to our customers while increasing our brand recognition in the products and solutions that we offer. We keep monitoring the way customers choose to interact with us, and we’ll continuously review our marketing activities to match these preferences.