Actions speak louder than words, and at Atlas Copco, our actions are governed by our intent to accept diversity and be inclusive. We believe that diversity and inclusion are business-critical drivers for sustainable growth, but above all, these two virtues imbibe the sense of unbiased acceptance and unconditional support.
We are driven by our ambition to be known, perceived, and trusted as a brand that nurtures diverse cultures, nationalities, ethnicities, and a cohesive growth-space that bestows equal opportunities for all to progress and prosper.
Leading the path to Diversity and Inclusion
Frans van Niekerk, Managing Director strongly believes that diversity at the workplace acts as a catalyst for growth. It brings with itself a gamut of different perspectives, and these varied opinions lead to deriving many possibilities that, in turn, let the business and the human capital progress in many ways.
- Greater creativity and innovation – A heterogeneous workforce will be able to exchange unique perspectives and spark fresh ideas.
- Increased productivity – Diverse workforce more likely to understand customers’ needs and come up with ideas to fulfill them. Diversity will increase employee morale and instill a desire to be more effective and work more efficiently. This in turn will increase productivity of the business.
- Reduced employee turnover – Diversity and inclusion make employees feel valued and accepted.
- Connect to a wider range of consumers – Hiring individuals of varying backgrounds, languages, etc. will ensure your company appeals to a wider target market. Employees connect with consumers from all walks of life.
- Increased revenues – Research done by Boston Consulting Group found companies with a diverse workforce and increased innovation generated 19% more revenue than companies with lower diversity scores.
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