November 16, 2023
New Atlas Copco Group Identity
The Atlas Copco Group is today launching a new identity, logo and message for the entire group, while the existing blue and white Atlas Copco brand remains a global brand of products, services and solutions.
Today signifies a significant milestone at Atlas Copco Malaysia as we enthusiastically unveil our latest Group Identity today for a flag-raising ceremony at our office. Mr. Darveendran Ganesamoorthy, BLM Sales Malaysia-Compressor Technique Service, delivered the opening speech and led the flag-raising ceremony.
Over the years, the Atlas Copco Group has acquired a number of successful companies, each with its own strong brand and unique value proposition. The Group now has around fifty brands such as Edwards, Isra, Leybold, LEWA, ABAC, to name but a few. In order to have a common platform where we can explain how our people, innovation and technology create value for different industries and stakeholders, a group identity was launched. Our new Group message: "Technology that transforms the future" reflects the Group's contribution to society as a whole.
Unveiling the New Group Message: "Technology that transforms the future." This powerful statement encapsulates our commitment to shaping a better society through groundbreaking technology. Today, we launch a message that resonates with the transformative impact of the Atlas Copco Group on a global scale.
Our focus extends beyond products; it's about empowering our customers to lead in transforming industries and advancing development.
Group Identity in our identity is a manual that unites us as a Group. To ensure cohesion, each concept within should be embraced by all brands. Uncertain about implementation? Reach out to your Communications Manager or consult a member of the Atlas Copco Group Identity Council.
By communicating our Group identity and culture in a synchronized manner, we fortify our collective strength.
Many strong brands are at the root of our company's success, and decentralization remains an important part of our strategy. In the future, the Atlas Copco Group brand will become the umbrella brand for all the Group's brands, including Atlas Copco. This will allow our brands to retain their individuality, while also focusing more on the power of being part of something bigger. Our customers are often at the forefront of transforming their industries and promoting development, and we support them by increasing productivity, safety, quality and energy efficiency. It's our technology and our people that make the difference at Atlas Copco.
To learn more, visit the Atlas Copco Group website:
