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Because we are driven by our innate trait to overcome challenges. We need normalcy. So, if individually we find or invent solutions, you can imagine the kind of transformative solutions businesses develop.
The global economies are nearing the post-globalization era, the pandemic still looms over, remote manufacturing hubs, insecure supply chains, and trade wars continue threatening businesses. The need for outgrowing these challenges inspired companies to go local.
‘Local for local’ is a solution that arose due to the need for seamless business continuity. One of the big advantages of reshoring is lowered lead times and fulfilling customer needs quickly with efficiency. Also, having a manufacturing site locally can help reduce the carbon emissions from product transportation.
What does ‘Local for local’ mean for us?
At Atlas Copco, our culture empowers people to take initiatives in whichever region they are. We encourage them to connect with the communities they operate in, collaborate, and co-create solutions that benefit mutually. Our people-centric culture and presence across Europe, the Americas, Africa, Asia, and Oceania enable us to make the most of this trend.
Connecting locally and being acknowledged globally
We believe in striking a perfect balance between our local hubs and the global marketplace. Focussing on both markets is essential as we believe in mutual growth and progress. Globalization has enabled progress in many ways across the economies, but having a solid local presence empowers us to serve our customers better. For instance, having our manufacturing and operations close to the customer’s location gives us a competitive advantage such as:
- Stronger collaboration with customers
- A better understanding of the local market scenario
- Customizing products as per the local market’s needs
- Connecting with communities by hiring the local talent
- Expanding our reach in interiors with local business partners
- Co-creating innovative solutions through inclusive knowledge transfer
- Creating a positive impact locally through our global sustainability initiatives
The ‘Local for local’ is an opportunity to create a strong presence in local markets across the globe, ensuring that our brands gain better visibility. The trend will enable us to deliver tailor-made solutions in different geographies, exchange technologies from one local market to another, and gradually bring customers and marketplaces closer. Also, closely collaborating with local customers can help innovate solutions that meet future demands of that geography. With ‘Local for local,’ it is possible to widen our reach, earn a more significant share of business in the local markets and stay on top of our business globally.
