Why is this manual essential to you?
As an Atlas Copco distributor you play an important role in the positioning of the Atlas Copco brand. This manual has been developed to support the brand positioning activities of all Atlas Copco authorized distributors.
Being a distributor, we would like to promote our own brand and identity; do you want us to use Atlas Copco’s?
You should of course use your own identity and never copy Atlas Copco’s brand identity. However, as a representative for Atlas Copco, we want you to promote our brand as well in a professional way. This manual describes how and where you can do this.
How shall I describe Atlas Copco?
Atlas Copco is a world-leading provider of innovative industrial solutions. We develop products and services focused on productivity, energy efficiency, safety and ergonomics.
When can I use the Atlas Copco brand?
You should use the logotype during the validity of your distributor agreement. Note that the rules for your use of the Atlas Copco brand may be amended by the applicable distributor agreement from time to time. Any licensed right to use the registered trademark Atlas Copco will cease when you are no longer an authorized distributor of Atlas Copco.
Where should I use the Atlas Copco logotype?
In this manual we have given examples of typical applications and activities where the logo can be used on distributor communications material such as advertisements, mailings, posters, service vehicles, buildings/signage, workwear, customer events, website, social media, e-mail footers, and business cards.
Are there cases or applications when I cannot use the logotype?
You can never use the logotype in combination with images or themes which may be perceived as offensive, such as girly calendars, war/violent situations or religion, personal comments in social media (ex: facebook, linkedin, etc..). If you are uncertain about an application, ask for advice.
How can I promote Atlas Copco when selling online?
We recommend distributors to advertise with non-branded key words as these are more frequently searched and will create better results. In order to use “Atlas Copco” as a paid keyword, permission is required from your local Atlas Copco contact.
Can I use other elements of the Atlas Copco visual identity than described in this manual?
No, other elements and colors than described in this manual are not allowed for usage by distributors. If you have any questions, contact your local customer center.
Can I order sales and promotional material from Atlas Copco?
Atlas Copco offers an extensive range of catalog and campaign material to promote all of its products and solutions. See page 17 for more information.
Can I produce an advertisement or mailing with the Atlas Copco logo on it, or do I need a prior approval from the local Atlas Copco customer center?
Follow the rules in this manual when producing stationery or marketing material. If you have any questions, contact your local customer center before proceeding.
Where can I find this brand identity manual?
You can download the manual from www.atlascopco.com/distributor. The manual is available in several languages. Should you need the manual in an additional language, please contact your local customer center.
