When it comes to paid advertising it is often best to opt for category key words that are non-branded: For example “portable diesel air compressor”. We encourage you to work with the non-branded paid advertisements as in most categories more than 90% of the web searches are made on non-branded category words. In the case of Google, Atlas Copco can be used as a paid adword, only if the distributor has been authorized to use our brand name by the local customer center, as detailed below:
- A request must be approved by a General Manager or VP Marketing/Sales/BLM from your local Atlas Copco customer center.
- The distributor confirms compliance with Atlas Copco brand manual for the online marketing campaign/ads.
- A specific form needs to be filled out and signed by an Atlas Copco General manager or sales manager. Please contact your local customer center contact to find out more and to fill out the form.
