Use of the Atlas Copco logotype

• Never remove the bars from the logotype
• Never stretch or compress the logotype
• Never place the logotype on a busy background

It is crucial that the Atlas Copco logotype is clearly visible. With the addition of a restricted area, also called free space, around it, the eye will more easily recognize the logotype. The larger the free space around the logotype, the greater the visual impact.

Less restricted area around the logotype (half the free space) is permitted on signs, promotional items, business cards and web applications. See table below or ask your Atlas Copco contact for advice.

In case of reproducing the Atlas Copco Authorized Distributor Logotype, the words “Authorized distributor” should always be placed outside the logotype’s free space, either below or to the right.

The Atlas Copco logotype is blue and an essential part of the visual identity. The logotype can also be white with a specified background color. On online or offline material the white logotype is shown on Atlas Copco blue background. On products the white logotype is shown on grey background. On promotional items and clothing, the blue logotype can be printed on black background.

The blue logotype can be used on a white, light gray or black background. The white logotype works on a an Atlas Copco blue or darker background. See illustration for color specifications. The Atlas Copco distributor logotype can be placed in a box as shown below, always safeguarding that there is enough free space around the logotype.

Never produce the Atlas Copco logotype in any other color or combination than described above.

We recommend downloading the distributor logotypes from the photo and video gallery.